About Magic Products, Inc.
Magic Products offers the best in baits and bait care. Started in 1965 by George Sroda—best known for his TV appearances with Herman the Worm—Magic Worm Bedding and Worm Food proved to grow the healthiest and strongest worms of all. Magic expanded through the years to provide the highest quality preserved baits, bait containers, and fish attractants available. Today, Magic Products continues to offer top notch baits, so every fishing trip is a success for you and your family.