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So They Are Ready When You Are

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At The End Of Every Rainbow

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The Bite Is On

Are You Ready?

Preserved Bait

Real bait preserved to maintain their lifelike appearance


Make sure your bait makes it to your favorite fishing hole


Use our quality feed and bedding to grow and keep your worms healthy
Magic Products Bait Carrier

About Magic Products, Inc.

Magic Products offers the best in baits and bait care. Started in 1965 by George Sroda—best known for his TV appearances with Herman the Worm—Magic Worm Bedding and Worm Food proved to grow the healthiest and strongest worms of all. Magic expanded through the years to provide the highest quality preserved baits, bait containers, and fish attractants available. Today, Magic Products continues to offer top notch baits, so every fishing trip is a success for you and your family. 

What's Hot


That is sure to bring out the biggest lunkers


Keep your bait alive no matter what time of the year it is


Excellent unit to carry bait to your fishing spot and then put inner unit in lake or river to keep bait fresh

Leech Locker

Holds: leeches, minnows and shrimp. Trolls beside boat, tethers to dock or stands on boat seat