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Magic Products Announces Launch of New Website Experience

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AMHERST JUNCTION, Wis. (April 21, 2021) — Magic Products, maker of acclaimed bait and bait-care products for anglers nationwide, announces the launch of its new website designed to give anglers a more user-friendly experience in their search for products to catch fish.

As Americans returned to fishing at record levels over the past year, Magic Products chose to revitalize its online presence to better serve the increased demand for its products. The new website is designed to create a more complete visitor experience and includes features such as updated product catalogs. Additional updates will be made prior to the ICAST trade show.

“Magic Products is a long-established brand with significant history within the fishing world and we felt the website experience needed to evolve in order to best serve anglers. This website accomplishes that,” said Daniel Kuenzi, VP of Sales and Marketing for Magic Products Inc. “We can now more efficiently service the needs of our loyal customers as well as the many new anglers who have gravitated to our products over the past year.”

For more information on Magic Products and to view the new site, please visit

About Magic Products

Magic Products offers the best in baits and bait care. Started in 1965 by George Sroda—best known for his TV appearances with Herman the Worm—Magic Worm Bedding and Worm Food proved to grow the healthiest and strongest worms of all. Magic expanded through the years to provide the highest quality preserved baits, bait containers and fish attractants available. Today, Magic Products continues to offer top-notch baits, so every fishing trip is a success for you and your family.


Media Contact:

Josh Ward
(405) 802-7045